Aman Legal’s Transformational Journey 

The Brief:

Project Name: Aman Legal

Aman Legal, a prominent legal firm based in the UAE, boasts a team of skilled solicitors specialising in diverse business needs. However, their online presence did not resonate with their expertise. Their outdated website, marked by inconsistent branding and poor user experiences, prompted them to seek a comprehensive solution. The task at hand encompassed not only rebuilding their website but also revitalising their brand identity. In addition, the requirement for a bilingual website that seamlessly supports both English and Arabic, complete with right-to-left and left-to-right designs, posed an exciting challenge.

Our Approach:

In our quest to understand Aman Legal’s essence, we embarked on a journey of discovery. Despite geographical distances, effective online communication solutions, including video calls and instant content sharing, allowed us to engage deeply with Aman’s staff. This interaction provided valuable insights into their business model and customer journey, steering our strategy.

Our Solutions:

Branded Website Creation: Aman Legal’s online home was reimagined, showcasing the company’s profile and an extensive range of services, offering a comprehensive snapshot of their expertise.

Holistic Rebranding: A thorough rebranding process was undertaken, incorporating a new logo design and a carefully selected colour palette that resonated with their professional stature.

Cutting-Edge Bilingual Website: A technologically advanced website emerged, seamlessly accommodating both English and Arabic languages. Right-to-left and left-to-right designs were skilfully integrated, ensuring a smooth user experience.

User-Friendly Interfaces: Navigation was optimised through intuitive interfaces, allowing visitors to effortlessly explore the website’s offerings.

Content Enhancement: In addition to technical aspects, we provided valuable content advice, including expert copywriting insights for company profiles and services descriptions, ensuring a cohesive brand voice.


The culmination of our collaboration witnessed Aman Legal’s remarkable transformation. A once outdated and inconsistent online presence was replaced with a sophisticated, branded website. The comprehensive rebranding breathed new life into their identity, accompanied by a refreshed logo and an evocative colour palette. The bilingual website, catering to both English and Arabic speakers, was executed with precision, complete with innovative right-to-left and left-to-right designs. The intuitive interfaces facilitated effortless exploration, making Aman Legal’s offerings accessible to all. As a result of our journey together, Aman Legal emerged with a strengthened online foundation that aligns with their exceptional legal expertise.


Website Revamp

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UX Design

  • Client

    Aman Legal


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